Harnessing the power of strategic pricing to help your for-sale property stand out

Recently, I was able to help my client, Tom, and his family sell their mother’s property. They were also in the process of moving their mother to a retirement community, so emotions were running high for everyone throughout the process. The area where this home was located had very little inventory, but the homes that were for sale were priced all over the board. I was able to pull comparable homes that had very similar styles and space in order to help them understand why the other properties – priced even higher – had been listed over 60 days and still not sold.

By taking the time to explain strategic pricing methods by thoroughly analyzing the area and communicating the results, we were able to list their home in a way that stood out on the market. Within one day of listing their home, we already had multiple offers on the table and received over asking price.

Are you trying to not only sell, but stand out, in a saturated area? Our expert agents can help! Contact our team at (312) 543-3178 or englandgroup@compass.com today