Seller Strategy

06

Building Your Customized Strategy

Every successful sale begins with a thoughtful plan. During our initial consultation, we'll take the time to understand your goals, timeline, priorities, and any unique circumstances surrounding your move. Together, we'll create a personalized strategy that aligns with your objectives, whether that means a discreet private sale, a phased marketing approach, or a comprehensive public launch. Every recommendation we make is tailored specifically to your home and your goals, ensuring a seamless experience and the best possible result.

01

Setting the Stage

From applying a fresh coat of paint to rearranging furniture, we will work with you to ensure the property is picture perfect and ready for showing. We will prepare to market your property, which will include some or all of the following components - Professional photographs, video, drone, interactive floor plan and organizing professional staging. We will also review the listing documents which includes the broker commission structure.

02

Coming Soon

We will network and market the property before "going live" to drive interest among prospective buyers and their agents.

03

Going Live

For the duration of the selling process, your property will be showcased on Compass.com and shared across our 100+ partner sites.

04

Spreading the Word

We will develop and execute a highly customized marketing plan specifically targeting the right buyers for your home. We will collaborate with our marketing team to produce compelling digital and print collateral to strategically showcase your property through every avenue possible. Every potential buyer will see your home, either online or in person.

05

Making Connections

We will leverage our vast network of local Chicago brokers, as well as our nationwide connections, to find the right buyer for your home

07

Measuring Success

We provide frequent updates and continuous traffic metrics on a scheduled basis so our clients are confident that our process is effectively working.

08

Optimizing the Offer

Following an offer, we contact all interested parties, review the offer terms. and communicate all counter offer options with you. The contract is negotiated and accepted, and the transaction summary is circulated to all parties.

09

Negotiating the Details

We observe and record all the contingency periods throughout the in-contract stage. A property appraisal and home inspection take place, and any further negotiations are managed. All financial and supplemental information is collated and submitted to the managing agent.

10

Completing the Close

A date is set with the closing company. Meanwhile, as your agent we will provide resources for repairs, moving details, and transfer of utilities. We arrange the final walk-through and finally the closing, at which time the keys are handed over to the buyer.

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